Berlin, 2024

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︎ Álvaro Márquez is a designer dedicated to the research & development of multimodal UX.

Based in Berlin and with decades of industry expertise, Álvaro is currently Chief Experience Officer at icon incar, advisor to Typ1 (the world's first vibro-acoustic interface for immersive driving) — co-founder of PresentSpaces, and owner of HeavyLoad, a production space dedicated to the exploration of sound for bold projects with artistic integrity.

The common theme that carries through Álvaro's career is the focus on creating products with user interfaces that exist beyond the screen, blending physical and digital elements with real-time data, ambient intelligence and auditory feedback resulting in exceptionally intuitive user experiences.

Prior to icon incar, Álvaro's held a broad set of executive positions for organisations such as the Australian Broadcasting Corporation, Method or frog design, supported by his breadth and keen focus on user experience, product development, design-thinking, user research methodologies and digital business strategy.

Born and raised in Madrid, Álvaro received his BA from the Royal Academy of Art in 2001, and his MA in Digital Design from the Istituto Europeo di Design in 2004. Complementing his Design foundation, Álvaro continued his education at Goldsmiths University of London and the Polytechnic School of Engineering in Gijón.

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"Álvaro’s work will underpin the digital strategy of The Economist for the next few years."

— Remy Becher, VP Product at The Economist.

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"Álvaro inspires and empowers to bring the best out of people. He embodies the values of high-performing leaders primed to define the next era of the information age."

— Brett MacFarlane, Organizational psychologist, Management Coach, Researcher.

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"Álvaro is open and empathic, with great integrity and a strong point of view – qualities of great leaders for modern, knowledge-based companies."

— Daniel Grönquist, EVP Strategy & Innovation at Tietoevry.

"It is his intellect and desire to design for a better world that make him extraordinary. Few truly have this courage -and fewer still- the skill to design forward and execute now."

— Angela Clark, Director of Digital Network at ABC.

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"Álvaro’s leadership enabled me to deliver the highest quality work of my professional life so far."

— Peter Lofgren, Head of Design at Service NSW.

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"Well beyond his interpersonal and organizational skills is his ability to bring creative solutions to life with an unparalleled attention to detail."

— J Grossen, VP Customer Experience at Publicis Sapient.

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MR.MARQUEZ — User Experience & Strategic Design